Where is the Help Hiding

 Welcome back to another night with Blog!!! 

 I just recently watched a video with four leaders in their companies discussing keys to individual cooperate success. All of there stories revolved around connecting with their employees and building a network both internally and externally. I really liked what Brent with Dell said about an approach to connect through brand certification. They are providing employees with opportunity to learn more about to company. The hope is the more they understand the more they will connect. 

I just recently retired from a 20yr Air Force Career. So this whole corporate world is new to me but the concept of retention and recruiting is not. I spent 2005-2010 in the recruiting service and learned a lot about the Air Force at that time. I had just over three years under my belt before I started convincing individuals to sign their lives away. I was a natural I loved it. I could talk and share experiences at this point in time I had traveled two multiple countries, Lived in England as well as deployed to the middle east. It was likely the best four years I had spent my entire life but My stories and gift of gab could only get me so far. 

As the time went on more and more people heard about this thing called the Air Force. ( Chair Force by my fellow military recruiters) our brand philosophy was simple. We would look to attract the young energetic Men and Women with a passion for adventure. In 2006 we started to see a push on the air waves of commercials in last 2007 the Air Force started a series of commercials called "We've been waiting for you" As society always viewed the military as weapon totting camo wearing soldiers that was not the brand the Air Force wanted to portray. We were a sophisticated technology driven workforce that Aims to develop industry from the top level while education and equipping young airman to be successful. One of the commercials that's really stands our shows a police car driving around the streets and night with its spot light looking for something. It finds a group of teenage boys they whoop the siren and call one of the boys over. The conversation is in regards to the police officers computer problems as which the boy fixes. The approach is to show that hey look we have been waiting for someone just like you to join us here the Air Force. I don't think I could have done it much better at that point we had a lot to offer and a lot that society didn't really know about but now they do. Unfortunately in todays society to much is about technology and part of me feel that a revert on the branding of technology back to the discipline of soldier life might yield the same results we had in the 2000s

Please take some time to YouTube Air Force We've been waiting for you and let me know what you think. 


Blog Out--

Murph





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